Privacy Policy

Our Privacy Policy outlines how we collect, use and disclose your Personal Information when you visit, subscribe or make a purchase from our site. Should you need to contact us regarding our privacy policy, your rights, or any terms detailed below,  you can do so through our website contact form or by emailing us directly at hello@thebespokesignhouse.com.

Throughout this Privacy Policy, we refer to ‘the site’,  ‘we’ and ‘us’, this cites The Bespoke Sign House Ltd and our website (www.thebespokesignhouse.com).

Collection, Sharing and Use of Your Personal Information

Device Information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site.
  • Purpose of collection: to load the site accurately for you, and to perform analytics on site usage to optimise our site.
  • Source of collection: collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.

Customer Support Information

  • Examples of Personal Information collected: pages visited, time spent on page, user interactions, items ordered, sales funnels, acquisition mediums, etc.
  • Purpose of collection:t o provide customer support and/or to improve future customer experience.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, Google Analytics, Google Search Console, Bing Analytics.

Sharing of Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • It may be that we use apps and add ons throughout our store, in which case performance data may be shared with them, in line with Shopify store policies.
  • We use marketing and remarketing activities, in which case your information may be part of an information list where you may view or receive marking materials or promos from us, in line with GDPR.

Using Your Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis: pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

Your consent;

  • The performance of the contract between you and the site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;

For our legitimate interests, which do not override your fundamental rights and freedoms.

Advertising and Retention

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to understand how our customers and website visitors interact with our site. You can read more about how Google uses your Personal Information here: policies.google.com/privacy.
  • You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.
  • We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We also view performance data on other marketing tools, such as Google Search Console, and Bing Webmaster Tools.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: optout.aboutads.info/

Retention

When you place an order through the site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ information in the next section.

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Minors

The site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children or minors. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion and we will ensure your request is handled swiftly.

Your Rights

GPDR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact form on our website or by email us at hello@thebespokesignhouse.com

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Cookies Required for the Functioning of the Store

_ab

Used in connection with access to admin

_secure_session_id

Used in connection with navigation through a storefront

cart

Used in connection with shopping cart

cart_sig

Used in connection with checkout

cart_ts

Used in connection with checkout

checkout_token

Used in connection with checkout

secret

Used in connection with checkout

secure_customer_sig

Used in connection with customer login

storefront_digest

Used in connection with customer login

_shopify_u

Used to facilitate updating customer account information

Reporting and Analytics

_tracking_consent

Tracking preferences

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics

_shopify_fs

Shopify analytics

_shopify_s

Shopify analytics

_shopify_sa_p

Shopify analytics relating to marketing & referrals

_shopify_sa_t

Shopify analytics relating to marketing & referrals

_shopify_y

Shopify analytics

_y

Shopify analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Scroll to the bottom of this page to see the date of last update.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@thebespokesignhouse.com.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority at hello@thebespokesignhouse.com or by using the contact page on our website.

UPDATED 16.08.2024